Pinterest is the latest craze that is booming on the internet, and if you use it wisely it can even help increase your business. It has already proven to drive more direct internet traffic to many sites than Google, Bing and Yahoo combined. So how can you tie into what appears to be the next great thing and make it work for your real estate business?
First, you have to set up a Pinterest account, and start pinning. You have to ask for an account and wait (or ask me, I have a few invitations I can still send). After you get your account, go to your settings and be sure that you turn on “connect to Facebook” (although the Timeline isn’t necessary unless you want to). Write a description that is briefly about you but not so much directly about real estate. Include location information (helps with searches). Put in your website address, turn on twitter, choose any of the other options that you think will be beneficial. Make sure that you don’t turn on “hide your profile from search engines”.
Log in a few times randomly and repin photos of things that you like. Set up a “board” or two and pin photos to them. Think of them like a bulletin board that you can use thumbtacks or push pins to stick photos on of things you like. They can be anything that interests you – puppies, flowers, recipes, sports. Follow some other people, including friends. (I started by pinning ideas for my wedding). People will start following you. Wait until you get a good group of followers started before you begin pinning your OWN things. I’ve started testing my process with two interest boards that I set up, one for “Dance” and one for “Gorgeous Homes”.
Now go in and set up a board that is home-related but with a title that isn’t too “business” or “sales”. I called mine “gorgeous homes” to test (and it can have contributors, so C21JFC agents can give me your email address if you’d like to contribute to the board I already have set up). Upload a (gorgeous) photo of one of the homes you have for sale. Tell BRIEFLY about it in the description – don’t make it too sales-y! Just something like “this beautiful 3/2 is for sale in Fort Worth, Texas.” Or “I love a home with a garden like this Dallas home has!” Keep in mind with your descriptions that Pinterest isn’t about sales as much about people finding things that interest them – so be brief about what interests you about the house. Then – the important part! – include a direct link to a website where the home information can be found – either your website, the C21JFC website, or the Century21 website (you want to make sure you’re driving traffic to a website that matters to your current and future business). Make sure the link is a DIRECT link to that ONE property; test it before you post it.
Use Pinterest only for your best looking or most interesting properties. Keep in mind that Pinterest is photo-intensive, so only pick the ONE BEST photo of the property. While it might not sell any one home directly, it can be a way to help drive traffic to your website that showcases all of your properties, and with the relative newness of Pinterest only time will tell how effective it will be.
(As with all things related to real estate marketing, be sure you follow legal guidelines about disclosures. For example, in Texas all realtors must include a designation, such as “agent” or “realtor”, plus the name of their broker, in all advertising. You would want to include these things directly in the description whenever you upload something related to marketing or advertising for real estate. More tips on this can be found in another blog entry).
CENTURY 21 Judge Fite Company, http://www.c21jfc.com